10 Free SEO Tool Must try in 2023


If you're looking to improve your search engine optimization in 2023, there are plenty of free tools available to help you out. From keyword research to on-page optimization, these tools have you covered. Some of the top free SEO tools to try in 2023 include Google Search Console, which provides valuable insights into how your website is performing in search results and helps you identify and fix any issues; Ubersuggest, a keyword research tool that helps you find the right keywords to target in your content and provides ideas for new content topics; and SEMrush, an all-in-one SEO tool with features such as keyword research, competitor analysis, and site audit. Other tools to consider include Ahrefs, Yoast SEO, Moz, SEOquake, Screaming Frog, SERPstat, and Keywordtool.io. By using these free tools, you can improve the search engine visibility of your website and drive more organic traffic to your site.


Here is a list of free SEO tools that you can use to improve the search engine optimization of your website: 

Google Search Console

Provides insights into how your website is performing in search results and helps you identify and fix any issues.

Explanation:

Google Search Console is a free tool provided by Google that helps website owners monitor and maintain their website's presence in Google search results. It provides a range of useful features and insights, including Search traffic data Google Search Console shows you how many clicks your website receives from search results, as well as the average position of your website in search results.

Search queries:

You can see the specific queries that users entered in Google to find your website, as well as the number of clicks and impressions your website received for each query. 

Crawl errors:

This feature helps you identify any issues with your website that may prevent Google from indexing your pages. This could include broken links, crawl anomalies, or security issues.

Mobile usability:

Google Search Console provides a report on the mobile-friendliness of your website, highlighting any issues that may negatively impact the user experience for mobile users.

Security issues:

If Google detects any security issues with your website, such as malware or phishing attacks, it will be reflected in your Google Search Console account. In addition to these features, Google Search Console also allows you to submit sitemaps and individual URLs for crawling, view the structured data on your website, and receive alerts when there are significant changes to your website's search performance. Overall, Google Search Console is an essential tool for any website owner looking to improve their website's presence in search results and ensure a positive user experience.

Ubersuggest:

A keyword research tool that helps you find the right keywords to target in your content and provides ideas for new content topics.

Explanation:

Ubersuggest is a free keyword research tool that helps users find the right keywords to target in their content and provides ideas for new content topics. It generates a list of related keywords based on a seed keyword that you enter, along with data on search volume, difficulty, and cost-per-click. 

Ubersuggest also offers a keyword difficulty score, which estimates how difficult it would be to rank for a particular keyword based on the strength of the competition.

In addition to keyword research, Ubersuggest also provides a range of other SEO features such as competitor analysis, site audit, and backlink analysis. Overall, Ubersuggest is a useful tool for anyone looking to improve their website's search engine optimization and drive more organic traffic to their site.

SEMrush:

An all-in-one SEO tool with features such as keyword research, competitor analysis, and site audit.

Explanation:

SEMrush is a comprehensive SEO tool that offers a range of features to help improve the search engine optimization of a website. Some of the main features of SEMrush include:

  • Keyword research: SEMrush provides a range of tools to help users find the right keywords to target in their content. It generates a list of related keywords based on a seed keyword, along with data on search volume, difficulty, and cost-per-click.
  • Competitor analysis: SEMrush allows users to analyze the SEO strategies of their competitors and identify areas where they can improve their own efforts. It provides data on a competitor's organic search traffic, top keywords, backlinks, and more.
  • Site audit: SEMrush offers an in-depth analysis of a website's technical SEO, identifying any issues that may be hindering its performance in search results. This includes broken links, crawl errors, and duplicate content.
  • Backlink analysis: SEMrush provides data on the backlinks pointing to a website, including the quality and quantity of those links. This can help users identify opportunities for link building and improve their website's link profile.
  • Content marketing: SEMrush provides a range of tools to help users create and promote their content, including keyword ideas, content audit, and social media promotion.
Overall, SEMrush is a powerful tool that offers a wide range of features to help users improve their website's search engine optimization and drive more organic traffic to their site. Its combination of keyword research, competitor analysis, site audit, and content marketing tools make it a valuable resource for any website owner looking to improve their search engine rankings.

Ahrefs:

A comprehensive SEO tool with features such as keyword research, backlink analysis, and content ideas.

Explanation:

Ahrefs is a comprehensive SEO tool that offers a range of features to help users improve the search engine optimization of their website. Some of the main features of Ahrefs include:
  • Keyword research: Ahrefs provides a range of tools to help users find the right keywords to target in their content. It generates a list of related keywords based on a seed keyword, along with data on search volume, difficulty, and cost-per-click.
  • Backlink analysis: Ahrefs provides data on the backlinks pointing to a website, including the quality and quantity of those links. This can help users identify opportunities for link building and improve their website's link profile.
  • Site audit: Ahrefs offers an in-depth analysis of a website's technical SEO, identifying any issues that may be hindering its performance in search results. This includes broken links, crawl errors, and duplicate content.
  • Competitor analysis: Ahrefs allows users to analyze the SEO strategies of their competitors and identify areas where they can improve their own efforts. It provides data on a competitor's organic search traffic, top keywords, backlinks, and more.
  • Content ideas: Ahrefs provides a range of tools to help users generate ideas for new content, including keyword ideas and content gaps.
Overall, Ahrefs is a powerful tool that offers a wide range of features to help users improve their website's search engine optimization and drive more organic traffic to their site. Its combination of keyword research, backlink analysis, site audit, and competitor analysis tools make it a valuable resource for any website owner looking to improve their search engine rankings.

Yoast SEO:

A popular WordPress plugin that helps optimize your website's content for search engines by analyzing your pages and posts for keyword usage and readability.

Explanation:

Yoast SEO is a popular WordPress plugin that helps website owners optimize their content for search engines. Some of the main features of Yoast SEO include:
  • On-page optimization: Yoast SEO analyzes the content of your pages and posts and provides recommendations for improving the readability and search engine friendliness of your content.
  • Keyword optimization: Yoast SEO helps you ensure that your content is optimized for the keywords you want to target, by analyzing the usage and placement of those keywords in your content.
  • XML sitemaps: Yoast SEO generates an XML sitemap for your website, making it easier for search engines to crawl and index your pages.
  • Title and meta description templates: Yoast SEO allows you to set templates for the titles and meta descriptions of your pages and posts, making it easier to ensure that your website is properly optimized for search engines.
  • Readability analysis: Yoast SEO analyzes the readability of your content and provides recommendations for improving the clarity and ease of reading for your audience.
  • Social media integration: Yoast SEO allows you to set templates for the titles, descriptions, and images that are used when your content is shared on social media platforms.
Overall, Yoast SEO is a useful tool for anyone looking to improve the search engine optimization of their WordPress website. Its combination of on-page optimization, keyword optimization, and social media integration features make it an essential tool for anyone looking to drive more organic traffic to their site.

Moz:

An SEO tool with a range of features including keyword research, link building, and site audit.

Explanation:

Moz is a comprehensive SEO tool that offers a range of features to help website owners improve the search engine optimization of their site. Some of the main features of Moz include keyword research, link building, site audit, and competitor analysis.
Moz's keyword research tool generates a list of related keywords based on a seed keyword and provides data on search volume, difficulty, and cost-per-click. Its link building tools help users identify opportunities for building high-quality backlinks to their website. 
The site audit tool analyzes a website's technical SEO and identifies any issues that may be hindering its performance in search results.
Finally, the competitor analysis tool allows users to analyze the SEO strategies of their competitors and identify areas where they can improve their own efforts. Overall, Moz is a powerful tool that offers a wide range of features to help users improve their website's search engine optimization and drive more organic traffic to their site.

SEOquake:

A browser extension that provides on-page SEO analysis and keyword information for any webpage you visit.

Explanation:

SEOquake is a browser extension that provides on-page SEO analysis and keyword information for any webpage you visit. When you visit a webpage with SEOquake installed, it will display a range of SEO metrics for the page in the form of a toolbar or pop-up window. 
These metrics may include the page's title, meta description, keywords, and the number and quality of external links pointing to the page. SEOquake also allows you to compare the SEO metrics of multiple pages side-by-side and generate reports on the SEO health of a website. 
This can be useful for identifying areas of a website that may need optimization, as well as for performing competitor analysis. 
Overall, SEOquake is a useful tool for anyone looking to improve the search engine optimization of their website or analyze the SEO strategies of their competitors.

Screaming Frog:

A tool that crawls your website and identifies any technical SEO issues, such as broken links or duplicate content.

Explaination:

Screaming Frog is a tool that crawls a website and identifies any technical SEO issues that may be hindering its performance in search results. When you run a crawl with Screaming Frog, it will analyze the entire website, including the content and structure of each page, and identify any issues such as broken links, duplicate content, or crawl errors.
Screaming Frog also provides data on the internal and external links of a website, as well as the page titles and meta descriptions. This information can be useful for identifying areas of a website that may need optimization and for improving its structure and navigation.
Screaming Frog is particularly useful for large websites with many pages, as it allows you to quickly identify and fix any technical SEO issues that may be affecting the website's performance in search results.

SERPstat:

An SEO tool with features including keyword research, competitor analysis, and on-page optimization suggestions.

Explaination:

SERPstat is an SEO tool that offers a range of features to help users improve the search engine optimization of their website. Some of the main features of SERPstat include keyword research, competitor analysis, and on-page optimization suggestions.
SERPstat's keyword research tool generates a list of related keywords based on a seed keyword and provides data on search volume, difficulty, and cost-per-click. Its competitor analysis feature allows users to analyze the SEO strategies of their competitors and identify areas where they can improve their own efforts.
SERPstat's on-page optimization suggestions provide recommendations for improving the search engine friendliness of a website's content. Overall, SERPstat is a useful tool for anyone looking to improve their website's search engine optimization and drive more organic traffic to their site.

Keywordtool.io:

A tool that generates keyword ideas based on a seed keyword you provide, making it a great resource for content ideation.

Explanation:

Keywordtool.io is a tool that generates keyword ideas based on a seed keyword that you provide. It is a useful resource for content ideation and can help users find new keywords to target in their content. 
Keywordtool.io generates a list of related keywords based on the seed keyword and provides data on the search volume of each keyword.
It also offers a range of additional features such as keyword analysis and keyword grouping, which can help users organize and prioritize their keyword research. Overall, Keywordtool.io is a useful tool for anyone looking to find new keyword ideas and improve their website's search engine optimization.